Bradford: Leduc Leads Sandhu 30% to 24%; Most Voters Undecided

Leduc leads Sandhu 30% to 24% among decided and leaning voters. Giordano leads Sinclair 49% to 37% for deputy mayor, with large undecided shares in both races.

Posted by David Valentin
— 4 min read
Old Town Hall in Bradford West Gwillimbury
Old City Hall

September 30, 2026 (Toronto, ON) - A new Liaison Strategies survey of Bradford West Gwillimbury conducted for Bradford Hometown shows James Leduc leading Raj Sandhu by six points among decided and leaning voters, but a large undecided electorate leaves considerable room for the mayoral race to change.

Among decided and leaning voters, Leduc receives 30%, followed by Sandhu at 24%, Mauro Di Giovanni and Nickolas Harper at 16% each, Peter Ferragine at 11%, and Emil Alkhanov at 1%.

Liaison surveyed a random sample of 519 Bradford West Gwillimbury residents on behalf of Bradford Hometown using Interactive Voice Recording (IVR) technology. Participants were reached through random digit dialling (RDD) across both landline and cellular phone networks. The resulting data was weighted to match targets based on the 2021 Census. For the total sample, the margin of error is +/- 4.3 percentage points, 19 times out of 20. The margin is higher for subsamples, including decided and leaning voters. Results may not add to 100% due to rounding.

Liaison Strategies is one of the most accurate polling firms in Canada. It ranked #1 in accuracy in the 2025 Ontario election and #2 nationally in the 2025 federal election. Liaison is a member of the Canadian Research Insights Council.

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David Valentin, Principal at Liaison Strategies, said:

"Leduc has the highest support in this survey, but 30% is not a commanding position in a six-candidate race. Sandhu is six points behind, and Di Giovanni and Harper each have 16%. Leduc has an advantage in the numbers, not a lock on the outcome."

Bradford mayoral vote among decided and leaning voters: Leduc 30%, Sandhu 24%, Di Giovanni 16%, Harper 16%, Ferragine 11%, Alkhanov 1%.

"The largest group in this poll has not picked a candidate. Before leaning voters are included, 65% are undecided about the mayoral race. Leduc has 12% among all respondents, Sandhu has 9%, Di Giovanni has 6%, Ferragine and Harper each have 4%, and Alkhanov has 1%. There is much more electorate left to persuade than those headline ballot numbers might suggest."

Bradford mayoral vote among all respondents: 65% undecided, Leduc 12%, Sandhu 9%, Di Giovanni 6%, Ferragine 4%, Harper 4%, Alkhanov 1%.

"The decided and leaning result includes people who initially say they are undecided but lean towards a candidate when asked. It is not simply the first ballot with undecided respondents removed. Even with those leaners included, the mayoral result is based on 284 respondents, so it carries more uncertainty than the full survey."

"Ferragine faces a particularly difficult positioning problem. At 11%, he trails both Leduc and Sandhu, but also Harper and Di Giovanni. My reading is that he risks being the third choice in two different lanes: too moderate for voters drawn to Harper and Di Giovanni on the right, but too far right for voters considering the more moderate Leduc and Sandhu. He could find himself squeezed from both sides."

"That does not mean Ferragine has nowhere to go. With so many voters still undecided, there is an opportunity to define a distinct reason to support him. But being somewhere between competing groups of candidates is not automatically an advantage. He needs voters to see him as their first choice, not their compromise."

"For Leduc, a divided field is helpful, but most decided and leaning voters are choosing someone else. For Sandhu, second place gives him a platform to argue that he is the clearest alternative. Neither should assume that the current distribution will hold as more residents make up their minds."

"The deputy mayoral race has a different shape. Joseph G. Giordano leads Stephanie Sinclair 49% to 37% among decided and leaning voters, with Yolan Williams at 14%. Giordano is close to half of that vote, but this is also a race with substantial uncertainty: 70% are undecided before leaners are included."

Bradford deputy mayoral vote among decided and leaning voters: Giordano 49%, Sinclair 37%, Williams 14%.

"Among all respondents, Giordano has 15%, Sinclair has 10%, and Williams has 5%. His 12-point lead among decided and leaning voters is a useful advantage, but it should not obscure how many residents have yet to make an initial choice."

"Turnout is another part of the picture. Thirty-nine per cent say they are certain to vote and another 24% say they are very likely. That is a measure of stated intention, not a forecast that 63% will cast a ballot. Campaigns still have to turn interest into actual votes."

"Older residents express greater certainty about participating: 45% of those 65 and older say they are certain to vote, compared with 34% of those aged 18 to 34. The age groups are smaller samples, but it is a reminder that persuading a supporter and getting that supporter to vote are different tasks."

"The central finding is how unsettled both races remain. Leduc leads the mayoral field and Giordano leads for deputy mayor, but neither race is decided. With this many voters still weighing their options, the campaign itself has a great deal of work left to do."

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About Liaison Strategies
Liaison Strategies is a national public opinion research firm. With 13 years of experience in Canadian polling, David Valentin, principal, has fielded hundreds of projects at the municipal, provincial and federal levels and appeared across Canadian media to discuss insights. Liaison is a member of the Canadian Research Insights Council (CRIC), Canada's voice of the research, analytics, and insights profession both domestically and globally.